How Keywords Can Build Targeted Subscribers

If you're an internet marketer, you know the secret of success is to find a niche market and then home in on the perfect keywords.

A niche market is a group of individuals with available money who share a common interest, problem, enthusiasm, need or mania and who can be easily found online.

For example, small plane owners comprise a niche market. Collectors of Grateful Dead memorabilia are a niche market. Members of the 101st Airborne form a niche market. People who build their own racing wheelchairs are a niche market. City dwellers approaching retirement to a rural area form another niche market.

It's pretty easy to think up groups of people who share a common interest or have a common problem. What isn't so easy is to discover which of the many potential markets will provide an entrepreneur the best monetary return for an investment of time and energy building a website and promoting it.

People who are forced to move suddenly are a niche market. They have a problem and they need a solution right now. They are looking for help. If you are an internet marketer, you want them to find YOU.

That's where the Google Keyword tool can come in handy.

You need to have an Adwords account to make use of these tools, but an Adwords account is free until you run an ad. The tools are well worth the time to sign up.

Once you have an Adwords account at adwords.google.com, you can then proceed to adwords.google.com/select/Tools.

First, take a look at the "Keyword Tool." You may want to prepare a list of keywords in a text file before you go to the Tools. Then you can simply cut and paste the list into the keyword tool box. Be sure to check the box "Use Synonyms" to get the most complete list of keyword suggestions.

For example, say you'd found some great affiliate programs for dog products, but know the main dog market is oversaturated with heavy competition. You're looking for some nice niche markets where your products will still be big sellers, but the competition will be less. So you type the word "dogs" into the keyword tool.

128 keywords show on the returned list. Most of the major dog breeds are included, such as Pugs, Papillons, Corgis and Cockapoos. Owners of specific breeds may form markets you could pursue. And in addition, there are such prime niche markets as dog tags, dog crates, dog electric fence, dog insurance, dog costumes, dog medication, dog boarding, dog names, etc.

The only question is whether any of these niches has monetary value.

[Link To Part 2]