Boost Subscriptions With Audio
Can you boost subscriptions significantly by adding audio to your website? According to a recent article on a net business site the answer is a definite yes. In fact, one e-book author suggested that adding audio to your site could potentially increase subscriptions by as much as 22% over a site without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner which encourages you to take advantage of what they offer.
The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your lead capture page allows you to personally tell the visitor about your offer. Using your own voice allows you to make contact with them on a personal level that written words cannot. Because, that's what your landing page really is...it's just a long written classified ad asking the visitor to subscribe to your list!
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. The power of the human voice to convey a message trumps that of the written word.
With audio you can describe the offer, tell the visitor why you are making it, and even communicate with them about what they can hope to gain by remaining on your list. The possibilities are almost unlimited as a way to establish a rapport with the bidder.
There are some technical elements to adding audio to aqueeze pages. The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the visitor clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the home computer.
There are some drawbacks to this method. If the visitor's computer doesn't recognize the file it won't play and the overall effect won't as professional as it could be and it distracts the bidder. However, it doesn't take much skill to easily deal with the drawbacks of this approach.
For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our lead capture pages. These different programs and websites range from charging a one time fee to monthly fee's for the use of the program. The good news is that many of them will let try them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.